I’m sure like most kids at the time, if you’d asked me what I thought of Special K cereal, I’d give you a typical “it stinks” response despite having never tried it. Growing up, I looked at it as the cereal of adults. Though if marketing and advertisements say anything, it’s a cereal aimed at women who hope to scrape by each day without ever being full. Since it’s become a bit of a go-to cereal for me these past few months, I suppose I’m just getting in touch with my feminine side.
In all honesty, if Special K had a creepy mascot and used semi-interesting box covers, kids would probably be all over them. They have multiple (sugary) flavors, multiple carbs and aren’t nearly as boring as those paper flavored circles known as Cheerios.
Special K fit comfortably into the usual cereal mold by offering the front cover claim that their cereal is “made with whole grain” and is a “good source of fiber.” You know what else has 3 grams of fiber? A serving of Jiffy Pop. I guess it’s time to weigh my breakfast options.
As with the other Special K flavors, the fruit & yogurt variant has a faded color to indicate what corresponds with it. Since most of the box is still white, that must mean the flavor remains your generic Special K flavor (in other words, flaky Cheerios). The cereal description says it comes with fruit clusters and yogurt-coated clusters, but if proportions are any indication, the fruit clusters might as well be called crumbs. It’d be like taking the remains of your Nature Valley granola bar and dipping them in red and purple food dye.
Even before biting in, you can probably tell the white yogurt clusters are where the bulk of the cereal gets its 10 grams of sugar. This could be marketed very easily to kids by swapping “yogurt” and “clusters” with “sugar” and “puffs.” Now all you need is a pedophile mascot.
There’s not much of an aroma to the cereal when you take a whiff of it. The scent is definitely oat-ey, but in a processed sort of way (I wonder why). Now the recommended serving size, as with most cereals, is 3/4 a cup. But let’s be honest, how many of us actually abide by those tiny serving sizes? I just dump in what I think is a reasonable amount for me. Then there’s the type of milk you use, which can easily double the nutritional facts, especially when the only kind in your household is whole milk.
The cereal is quick to moisten from the milk, but it retains just enough crunchiness to avoid feeling cheap and tasting stale. Speaking of taste, the sugar is quite enjoyable. Not in a fruity sort of way, just a sugary sort of way. What little fruit flavor there is is fairly subdued, almost taking a back seat to what I’m sure is the yogurt clusters slowly fading into the milk. There was still a bit of crunch left over, even after being submitted to my slow eating habits. What’s nice is the flakes are a good variety of sizes, although that all but changes when you reach the last fourth of the entire bag. But that’s often when cereal is the sweetest, so who am I to complain?
Special K take little to no risks, and their cereal quality reflects that. This fruit & yogurt blend isn’t their tastiest flavor, but it’s at least more fun on its own than many other sugary, frosted cereals. If you want a sweet flavor that’s just a bit more smooth than it is eye-popping, then keep an eye out for it. Just be sure you get it on sale, because $4-$5 for one of these boxes is just…no.
The Verdict: Buy It On Sale